You don't know what you don't know

thank goodness bc I don't know a lot

I don’t know a lot.

The one thing that building something yourself does is tell you how much you didn’t know before you started building said thing.

But once you get over the fear of never being able to know enough, it’s kind of fun.

Something I stopped doing the past few weeks is trying to figure things out. I stopped testing.

Right now I’m trying to sell my service, which is creating, managing, and scaling newsletters for influencers and I’m struggling to book calls. #paperroutepublishing

The easiest thing to do is to cold-email. This hasn’t worked, I figured as such before I started but I wanted to make sure I was checking that box just in case. It takes a lot of time, and I started investing into it even after I figured it wasn’t working. Why?

Because I knew what to do in that process. I knew I had to find emails, write to them and send the email. I didn’t have to figure it out. Although it seemed like hard work because of the hours, I was actually being lazy.

I figured that out on a call today with other entrepreneurs. It opened my eyes, like “dude you’re an idiot”. I suddenly realized I was going about it the wrong way, a realization I’ve had countless times in the last few months mostly from listening to the same person speak. Shoutout Rob who definitely doesn’t read this. I needed to plan, test, and pivot rapidly. So when the call ended I did just that.

Not knowing what you don’t know is good and bad. It makes you delusional enough to go after a big goal, but it takes a lot longer to get unstuck on issues. Overall, I’ll take being delusionally optimistic for now.

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Notes throughout the week:

• I realized I could actually achieve the thing I set out to achieve. It’s possible

• It’s probably not possible

• Survivor is still the best tv show on television

• I don’t need anyone to believe in me

• I probably couldn’t get a job anyways so might as well go for it

• I wouldn’t mind some money for discretionary spending

• Mac and Cheese is the greatest meal ever (is what I have to tell myself, after the 10th box this week)

• Freedom is going to be great when this thing works out

• I’m not working hard enough

• I’m happy with what I’m doing

• It’s going to weird when I have money

• Maybe I’ll never have money

• You should quit your job if you hate it and can make it work (#YOLO)

• I’m incredibly blessed and if I fail it’s all on me

• My parents are worried but are trying to stay strong and supportive for me and that means the world

• Dreaming helps

• I have no jokes, but I do have a great video

Thanks for reading and if you’re new I’m Jack (future Flash actor)